TWC Streaming Bundle
TWC Streaming Bundle A competitive offer aimed at a younger, budget conscious audience to help curb the effects of cord cutting. Role: Creative Direction / Digital Design This demographic primarily views entertainment on their mobile devices therefore I decided to...
Winning on Service
Winning on Service Advertising and marketing campaign to raise awareness and spotlight Time Warner Cable’s improved customer service experience. Role: Role: Art Direction Customer’s perceptions of Time Warner Cable were shaped by consumers’ direct experience of TWC’s ...
Time Warner Cable 3.0
Time Warner Cable 3.0 TWC 3.0 was a new digital initiative for the website with a focus on features and benefits of all Time Warner Cable services without a focus on pricing.Role: Art Direction, Web Design, iconography, UX, IA, Content Development I was Part of a...
Time Warner Cable Branding Campaign
Time Warner Cable Branding Campaign Worked directly with Time Warner Cable’s media agency and digital publishers to create a series of high impact units and branded content pieces for TWC’s first online branding campaign.Role: Creative Direction/Digital...Image Widget
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CHRISTY MACK
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